Advertising and Press Events

Netfinity logo placed into the VR environmentEmbedding advertising in video games is an emerging marketing communications channel.  The ad's can then be viewed in kiosks, on the Internet or at specially produced events, such as trade shows and press events.

Case Study One:  IBM's Netfinity branding was inserted into a specially built Quake II map that was used for a promotion based around the M50 server.  The press were attracted by the opportunity to play Quake II in a state-of-the-art environment (keep this in mind when you are trying to attract computer industry journalists!).  While playing the game they saw on their computer screens the Netfinity branding on virtual billboards. The PR agency which organized the event was Brodeur Worldwide.

Case Study Two:  CSC, via August One Communications, organized a press conference at our venue.  The objective was to allow CSC's consulting group to mix with the press in a relaxed environment.  With our upgraded Quake III Arena map we were able to design a fun, group-oriented program.  This included adding the CSC logo for branding throughout the virtual environment.

Wireplay logoCase Study Three:  We worked on an Internet promotion with Wireplay, one of the UK's top gaming networks.  They were interested in attracting more gamers to their network and we organized a competition which tied in with a number of the key organizations and networks including The Savage Capture the Flag League,  Gamespot and ATI Technologies Inc.  Wireplay took our custom Quake II environment, which included their and Gamespot's logos, and made it available on their servers.  Several hundred of the competitors downloaded the map in order to take part in the competition.

Holographic logo placed into the VR environmentCustomised environments can be constructed to meet your exact requirements.  For example, we could build a Quake III Arena map of your client's office block, or their technical center, and include in the environment branding tailored to the event.  The image to the right shows our logo converted into a holographic image built into a custom environment.  We could do this for your corporate logo.

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