Consulting

Paul Flanagan, the owner of Cybernetic Productions, is an authority in the field of on-line gaming and interactive entertainment.  He has consulted to telecommunications companies, broadband ISP's, broadband business strategy consultancies, computer hardware manufacturers and computer gaming cafes and networks. 

Media work has included programs on Sky TV and BBC radio, contributions to BT Openworld video and press marketing campaigns, interviews for Euromoney, The Times, The Daily Telegraph, The Independent, The Evening Standard, The Financial Times, Wall Street Journal Europe, Securities Industry News, Network News, and presentations to the Digital People network, the BT Openworld ADSL launch and Internet World.

Mass Market Acceptance of On-line Gaming - at the BT Openworld launch event Paul spoke of various strategies which would broaden the appeal of on-line gaming from a narrow niche to a mass market.
Advergaming- Video games are an explosive and emerging channel for brands and advertising agencies to reach the desirable youth market demographic AKA the PlayStation Generation.  Paul is managing director of Entertain Limited, which is pursuing this market opportunity by creating high-quality interactive advertisements using state-of-the-art video game technology.
Corporate Marketing:  Advertising embedded into video games is an emerging marketing communications channel. IBM's Netfinity branding was inserted into a specially built Quake II map that was used for a promotion based around the M50 server launch.  The press were attracted by the opportunity to play Quake II in a state-of-the-art environment and visitors to a high-technology stand at the NEC were able to play on the map on a LAN.  While playing the game they saw on their computer screens the Netfinity branding on virtual billboards.
Corporate Communications - Paul regularly runs sessions introducing consultants and marketing executives to the reality of on-line gaming combined with voice over IP technology.  One tool he uses is Marine Doom, the USMC fire-team tactical simulator.  In the video you will see four consultants from a prestigious global consultancy experiencing Marine Doom and the perils of friendly fire.	Download the zipped .wmv video 1:40 duration. 4.3 megabytes
Where indicated, video footage is made available as zip files.  Unless otherwise stated, you will need Windows Media Player 7 to view these files.  Media player should automatically download the codec for you or you can click on the icon to the right.

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